established for over twenty five years, this business is one of the leading coach operators in the south east. Operating from very well suited premises affording easy access into central london, the london airports and across the south east, this business operates a fleet of small, single deck and double decker coaches available for hire by private and institutional customers. Capacities range from 16 seater coaches right up to 70 seaters with many other sizes in between. Servicing customers right across the south east corner of england, the company has several different strands of business. The bedrock to the business is the work it carries out for the local educational authority and several local schools in its area. For a number of educational institutions this business operates the ‘school run’ on a daily basis, building on these relationships with additional school work – taking pupils to and from the local swimming pool and to and from sporting fixtures for example, enabling the business to maximise its fleet utilisation throughout the normal working day. Approximately 80% of the business’s turnover arises from the educational sector. The business is also hired for airport transfers, enjoys its fair share of corporate work on behalf of an enviable blue chip client base with the remainder of turnover coming from ad hoc bookings from local sports clubs, associations and members clubs as well as private bookings for weddings and other social events, national tours and holidays. The cornerstone to the success of this business is its excellent reputation for reliability, safety and punctuality. Coaches from this business run on time all the time. Safety is paramount with all coaches fitted with approved and certified safety belts. All vehicles are maintained to a high standard, to full government specification and legislation, whilst highly experienced and friendly drivers ensure particular attention is given to ensuring the comfort and safety of all passengers. With a trading turnover slightly in excess of £765,000 for the financial year ending july 2010, generating gross profits of almost £305,000 and a trading profit of almost £250,000 after minimal directors’ remunerations, this business represents an excellent opportunity for an existing coach operator to extend its geographical penetration of the sector or for a new entrant to establish an excellent foothold in the industry, by acquiring a very well respected and major regional player. Key strengths: having been a fixture within the indiutry for over twenty five years, this is a very well established business benefitting from high levels of awareness in its local area and a reputation for comfort, reliability, safety and high levels of friendly, personal service. The business is considered to be very price competitive. It has developed excellent relationships with its customers and is recognised by the schools it works with, in particular, as being a good company to deal with. This is largely as a result of the flexible approach it takes to school work – in terms of the budgets available and in meeting travel requirements. The business is ideally located in very well suited premises for easy access to locations right across the south east of england. The business’s fleet is no less impressive. It operates a high standard of vehicle. Low mileage, the fleet is one of the newest in the industry. It comprises a good range of size of vehicles, particularly good for the local roads used during school runs but also enables the business to ensure the most appropriate vehicle is used for size of the travelling party, optimising running costs wherever possible. With the school run at the beginning and end of the day, additional school work during weekdays and events running during evenings and weekends, the fleet and the business’s driving staff – the biggest overheads in the business - are frequently utilised to the maximum. Key opportunities: there is an outstanding opportunity to build on the existing services and customer base of this company. With a strong demand for its services, combined with a capacity to increase turnover, a new owner contributing fresh ideas, motivation, enthusiasm and a little investment will have every advantage of building on an excellent platform. Simply by leveraging the excellent reputation this business has built up in the schools sector – contracts come up for tender on a regular basis - with a little additional investment in vehicles and staff, this business could operate at an even more successful level for many years to come. Whilst the business currently operates very close to capacity at peak times during the school day, there is certainly scope to increase off-peak utilisation. For many companies operating in this sector this has resulted in the development of a tour and events programme, offering the possibilities of picking up highly profitable incremental business – increasing its volume of customers without significantly increasing its overheads. The fleet: a full list of vehicles will be available subject to the completion of the usual confidentiality formalities. Marketing and advertising: well established, with such an excellent reputation and high levels of awareness created by the high frequency its liveried coaches are seen – but perhaps more importantly because the business operates almost at capacity during peak periods, this company has little need currently to invest heavily in marketing and advertising, enjoying high levels of repeat business. The business does have a very well designed, informative and easy to navigate website that performs very well in all the major search engines for all appropriate search terms, however, above all, the business benefits from the most cost effective form of marketing, strong word of mouth recommendation, testimony to the excellent service and high levels of customer satisfaction the business engenders.