after over 30 years in the vehicle leasing business, the vendor of this well regarded and profitable business saw a gap in the market, and an opportunity to utilise his passion for motorcycles to open a new business in the marketplace to exclusively focus on the leasing of motorcycles only to corporations, small businesses, and the public sector. Due to the speciality of the pricing, maintenance and the future market value of motorcycles compared to other vehicles, the major leasing firms have tended to shy away from the sector, keeping to their economies of scale and their standard terms. Although this business was established in 2001, and has proved profitable with excellent growth, the competition has remained away from the niche, leaving the company with a unique business proposition and limited competition. Currently the business has a fleet of around 30 bikes on lease, which has been slightly lower than in previous years due to enforcing tighter credit terms on potential customers. The business can offer some customisation facilities of the bikes, which is particularly attractive to some of the key public sector clients such as the police and nhs. Most leases include a specialty maintenance package, which caters for customers needs over the duration of the lease. These maintenance packages have been developed in-house with market knowledge and bespoke software quoting systems that competitors simply do not have. It is due in some part to these fully maintained agreements that there are high levels of customer satisfaction and there is still minimal competition 9 years after establishment. In recent years, the management of the company has also bolted-on insurance packages to the maintenance agreement to cover personal and equipment protection. The business has outstanding relationships with the dealer networks of key manufacturers such as bmw and honda, providing not only access to a wide range of motorcycles, but also a great flexibility of service and delivery timeframes.. The business is currently operated from a home office and is fully re-locatable, allowing for a straight forward transition to new ownership. Equipment: the vendors of the business have built a bespoke back office quotation system on an excel platform, which handles all details of a potential rental, including maintenance packages, future market values and early termination scenarios and cash flow predictions. The company also developed an in-house fleet management system based on an access database. These two pieces of intellectual property provide a great deal of advantage to others in the market, and ultimately lead to the profitable bottom line. Financial accounts are held on ‘quickbooks’, and customer details with historic communication is held on a sage ‘act’ crm system. The company also has a comprehensive web presence. Customer service: the company has succeeded, and won clients from their continual focus on customer service. Offering a consultative, knowledgeable and honest approach to all dealings, that is appreciated by both customers and suppliers. The customers’ interaction from beginning to end is professional and responsive, with fast turnarounds on quotes, timely deliveries and attention to satisfaction from the fully maintained packages. It is only by focusing on service that the business has retained many high profile and hard won clients such as police and health authorities key strengths: this business has many strengths including the well-known and respected trade name which has been built over the years. The aforementioned lack of direct competition is obviously a key asset to the business, as is the bespoke software developed to support the business. This intellectual property has also affected directly another key strength which is the high-margins and profitability attained in the notoriously competitive marketplace of vehicle leasing. Growth and expansion opportunities: with such a unique position in a large marketplace the business is very well placed for organic growth through further marketing and business development to build the client base nationally, with a comparative increase in staffing levels. Alongside this the company has incredible growth potential due to the environmental attractiveness of motorcycles compared to other vehicles and their lower carbon footprint. With further investment in working capital to support an expanded fleet, the business can not only increase the client base from employees looking to opt-out of company car schemes, but also to the private individual looking to lease a bike, and the shorter term hire business.